GigPig, a live music marketplace, has raised £1.3 million in a seed investment round led by Haatch Ventures and Notion Capital.
This funding will help expand gigging opportunities across the UK, supporting pubs and bars with live music to boost their revenues and provide more earning avenues for artists. The company plans to develop new data-driven products and an app for artists to facilitate gig bookings and offer venues market insights.
Prominent investors in this round include Chris Tottman of Notion Capital and Mark Bennett of Haatch, along with industry experts like Chris Meehan and Richard Flint. CEO Michael Forster highlighted GigPig’s mission to aid the struggling hospitality sector by enhancing live music offerings, thereby improving customer satisfaction and increasing sales for venues.
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Since its inception in June 2022, GigPig has quickly grown, operating in over 22 cities across the UK. It has partnered with more than 600 venues, including national chains like BrewDog and Albert Schloss, facilitating over 31,000 gigs. More than 6,000 artists use the platform, collectively earning £8 million. Chris Tottman praised GigPig’s vision of revolutionizing the connection between venues and artists, enabling efficient bookings and reliable payments, and described the platform as a driving force behind a cultural movement with significant growth potential.
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