Trace, a platform empowering creators to craft location-based AR spaces easily, has emerged from stealth mode, securing $2 million in funding led by Rev1 Ventures and Impellent Ventures.
Other participants in the oversubscribed round include Everywhere Ventures, Ohio Innovation Fund, and Portland Seed Fund, among others. Additionally, private investors from XR-focused funds and scout funds from Andreessen Horowitz, Sequoia Capital, and Index Ventures joined in.
The platform facilitates the creation and deployment of immersive AR content across devices like smartphones, AR glasses, and the Apple Vision Pro, prioritizing user-friendly tools for creators of all skill levels. Founded by individuals with diverse backgrounds from companies like Magic Leap, Harvard, Disney, Samsung, and DARPA, Trace emphasizes the seamless integration of AR content with physical environments.
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Trace has already powered experiences for significant events and clients, including the Hip Hop 50 Summit, flagship retail store activations, and global events like Mobile World Congress. Fortune 500 companies such as Qualcomm, Telefónica, T-Mobile, and Lenovo are among its early adopters, utilizing Trace for brand activations, employee training, and product education.
With the secured funding, Trace intends to expedite the development of its platform, currently in closed beta, and provide support to businesses and creators leveraging AR devices like the Apple Vision Pro. The company envisions a future where AR content seamlessly integrates with physical surroundings, offering high-fidelity immersive experiences on a global scale.
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